Workers who are creative, resilient, flexible, communicative, and aware of when to take advantage of growth possibilities are essential for international businesses. They must have a thorough understanding of global marketing, economics, and finance to effectively convey their firm’s value to a wide range of people and foresee how global marketplaces will affect their bottom line.

Are you considering a job with a global organisation? Have you thought about expanding your company internationally? International Business University explains how five well-known worldwide companies have effectively and successfully handled the international market.

1. Coca-Cola 

John Pemberton, a pharmacist, created the first version of Coca-Cola in 1886. In 1889, Candler acquired the Coca-Cola name and recipe. The Coca-Cola brand has kept its position at the top of the market. 

Innovative marketing and advertising are primarily to blame for the organisation’s growth. Coca-Cola is now regarded as a national symbol of America. Its distinctive flavour and formula set it apart from its rivals, but the Coca-Cola brand’s wildly effective marketing campaign sets it apart from other beverage manufacturers.

2. Apple

In the 1970s, Steve Jobs, Steve Wozniak, and Ronald Wayne formed Apple Inc, now regarded as one of the most significant global corporations. According to the International Business University, Apple is a worldwide manufacturer, developer, and retailer of software, streaming, and internet services with headquarters in the US.

After oversupplying the American market, Apple launched its first facility outside the United States in Tokyo, Japan. Apple used the marketing catchphrase “Think Different” under Steve Jobs to highlight usability, cutting-edge design, and consumer devotion. The company still uses this strategy today to beat off rivals and draw in creative audiences worldwide.

3. Amazon

Jeff Bezos established Amazon in 1994, an online retailer that offers things including tablets, Kindle e-readers, gadgets, and books and e-books. It is regarded as the world’s biggest internet store. The vast assortment of goods offered at low rates at Amazon is mainly responsible for the company’s success.

Any other retail website cannot compare to Amazon. Customers of Amazon can choose from a wide range of products and even install and watch television shows or movies. Amazon aims to generate more revenue from sales of Kindle accessories than from Amazon devices.

4. McDonald’s 

Two brothers, Maurice and Richard McDonald, transformed their initiative barbeque joint into a hamburger and milkshakes joint today known as McDonald’s. The Mcdonald’s siblings concentrated on developing a new business model that utilised heated lights in place of servers and was aimed toward self-service and repetitive, effective procedures.

McDonald’s has found greatness on a global scale in large part because of the continuity that its business model enables. A testimony to the firm’s long history is a simple truth that a Big Mac did taste the same no matter where you ordered it. There are currently 38,000 restaurants spread across more than 120 nations.

5. Financial Times

The Japanese holding corporation Nikkei owns the British newspaper The Financial Times. The Financial Times’ goal is to provide unbiased, knowledgeable economic and investing information so that people and businesses may make safe financial decisions. The Financial Times had a difficult time entering the global market at first. 

The Financial Times prioritised expanding into India’s overseas market during his presidency. Domestic journalism was considered culturally and legally questionable despite the country’s significant English-speaking community and substantial government assistance.

On a concluding note, to gain better insights into the best businesses across the globe you can gain a comprehensive education with regard to international business, and study to earn a business degree. Reach out to IBU for expert guidance at our international business school.