Businessetiquettearticles.com – Corporate values ​​are fundamental statements that define a company’s identity, principles, and beliefs. These values ​​guide the company’s behavior and decision making, and create a unique and inspiring work culture.

Building great company values ​​isn’t just about creating a list of pretty words. These values ​​must be authentic, reflect the company’s unique culture, and align with the company’s vision and mission.

Here are some tips for building extraordinary company values :

1. Understand your company identity and culture

The first step in building company values ​​is understanding your company identity and culture. What makes your company different? What do you consider important? What do you want to achieve?

Take time to reflect on these questions with your team. Have open discussions and ask your employees about what they value and what they would like to see represented in the company values.

Tips:

• Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to identify your company’s strengths and weaknesses.
• Survey employees to get input on the values ​​they consider important.
• Hold a brainstorming session to generate ideas for company values.

2. Determine Core Values ​​that Reflect Your Culture

Once you understand your company’s identity and culture, you can begin to determine the core values ​​you want to represent.

These core values ​​should be concise, easy to remember, and relevant to your company. Make sure these values ​​reflect the company’s unique culture and are in line with the company’s vision and mission.

Tips:

• Limit the number of your core values ​​to 3-5.
• Make sure your core values ​​are easy to remember and articulate.
• Choose core values ​​that truly represent your company culture.

3. Build a Narrative that Explains Your Values

Company values ​​are not just words on paper. These values ​​must be brought to life through clear and inspiring narratives.

This narrative can take the form of a story, example, or quote that explains how the company’s values ​​are realized in everyday life.

Tips:

• Create stories about how your employees have demonstrated company values ​​in their work.
• Provide concrete examples of how company values ​​are applied in decision making.
• Use inspirational quotes from company leaders or famous figures that reflect the company’s values.

4. Communicate and Integrate Values ​​into All Aspects of the Company

The next important step is to communicate company values ​​to all employees. Use a variety of communication channels, such as intranet, email, company meetings, and training materials, to spread the message about company values.

Company values ​​must also be integrated into all aspects of the company, such as the recruiting process, onboarding, employee development, and performance evaluation.

Tips:

• Include company values ​​in job descriptions and hiring processes.
• Train new employees about company values ​​and how to apply them to their jobs.
• Use company values ​​as a guide in decision making and performance evaluation.
• Create reward and recognition programs for employees who demonstrate company values.

5. Review and Update Values ​​Regularly

Company values ​​are not static. These values ​​must be continually reviewed and updated to remain relevant to the company and its evolving culture.

Conduct regular reviews of company values ​​to ensure that these values ​​still reflect the company’s identity and aspirations.

Tips:

• Conduct a review of company values ​​every 2-3 years.
• Involve employees in the company values ​​review process.
• Consider updating company values ​​if significant changes occur in the company or its culture.

Building extraordinary company values ​​requires commitment, dedication and sustained effort. By following the tips above, you can create company values ​​that are authentic, inspiring, and in line with your company’s vision and mission. These values ​​will help you build a positive work culture, attract talented employees, and achieve long-term success.